Trend #2: Companies will spend time on the less popular social networks.Īlthough Facebook, YouTube, and Instagram are the more popular social networks, they don’t provide the best return on ad spend. On the flip side, there are 4.2 million podcasts. And there are 7.8 billion people in the world. Ideally, you should have both, but podcasting it a blue ocean. Trend #1: Companies will create podcasts over blogs
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